Very good quality guest articles for your blog in 2023!
Today, people and organizations from all walks of life run blogs to share analyses, how-tos, reviews, product information, industry findings, and more.
Write an engaging introduction
Now that you’ve covered the main topic and subtopics of your Guest blog, it’s a good idea to start writing a winning introduction. Sure, this section is the first one readers see, but there are many authors and copywriters who build on it until they finish writing their entire post. Why? They already have all the details of the blog and thus can justify and give a more accurate introduction to its content to make it attractive.
Although you can start writing your blog from the introduction, we recommend that you wait a bit, because throughout your development of the topic you could include sub-topics or interesting facts that you do not mention in your introduction and then you would have to make many unnecessary corrections.
Another point that usually gives a lot to talk about when writing a post is the ideal length of a blog article ; However, it is useless to think of a certain number of words if you do not have the ability to write a captivating introduction based on your goals and your buyer persona.
First, you have to grab the reader’s attention. If you lose your reader after they see the first few paragraphs or even the first few sentences of your introduction, they’ll stop reading before they even give your post a chance. Attractive Blog Intro
Insert calls to action (CTA)
In general, calls to action are considered to benefit the marketer. Guest Visitors read your post, click on the CTA, and sooner or later, you end up generating a lead. But calls to action are also a valuable resource for the people reading your content. Use your CTAs to offer more content similar to the topic of the post they just read.
CTAs should be placed at key points throughout all of your content. Although there is no limit to the number of CTAs allowed, it is best that they correspond to the length of your text and that they are consistent with what you are addressing in the section.
For example, in the middle of your blog you can add an invitation for readers to read other content from your cluster. This way you keep them longer on your site and they continue to feed more on the topic they are interested in.
A CTA that cannot be missing is the closing of each publication, where you indicate what you want the reader to do next, be it subscribe to your blog, download an ebook, register for a webinar or event, etc.
In our 16 Best Blogging Platforms (and How to Choose the Best for You) post , for example, readers are given practical ideas on which platform is best for them. At the end, there is a CTA that urges readers to download a comprehensive guide to creating a blog for their business.
Review, correct and edit your post
You’re not done yet, but you’re about to. The review process is an important part of blogging, so don’t neglect it. Ask a classmate who knows grammar to proofread and proofread your post. He also considers creating a list of key points that you can’t miss during the review.
When you’re ready to review formatting issues, keep the following in mind.
Writing a blog: choose main image
Make sure you choose an attractive and relevant image for your post. Since social networks prefer to process content with images, visual elements have a lot to do with the success of your blog content that you share on social networks. In fact, according to recent HubSpot research, across all social channels, posts with images and photos, along with video, are the most used content type to increase audience engagement .
visual appearance
Nobody is going to read a publication that has a bad presentation. And it’s not just the images that make a post visually appealing, it’s also the format and organization of the post that matters.
In a properly formatted and visually appealing blog, you’ll notice that headers and subheaders are used to break up large blocks of text, and these headers follow the same style. Here is an example of this in one of our posts.
How to write a blog: headers
Also, screenshots should always have a similar, defined border, so they don’t look like they’re floating in space. And this style should always be respected in all posts.
Maintaining this consistency makes your content and your brand look more professional and attractive to readers.
Topics/tags
Tags are specific, public keywords that describe a post. They also allow readers to search for more content related to the same category on your blog. Avoid adding a long list of tags to each post, and instead take a good hard look at your tagging strategy. Think of tags as “topics” or “categories” and select 10-20 tags that represent the main topics you want to cover on your blog. Then make sure you stick to them.
Measure the performance of your post
When your publication or post is ready and you have published and shared it in your communication channels, it is important to answer the following:
- Are you getting the expected traffic?
- Are you meeting your goal?
- Is it necessary to optimize it?
You can know this by evaluating the performance of your post using some marketing results metric . For example, with the conversion rate metric you can tell if your post is achieving its goal or if the reward you offer (such as an ebook or toolkit) is appropriate.
Knowing what you have done well and what needs to be improved allows you to get the most out of your blog, and avoid that the content in which you invested a lot of time is not paying off.
For example, with our free CMS you can use blog analytics to learn which posts are generating the most clicks and thus determine the features that are most attractive to readers. With this you can optimize your posts with lower performance.
Consider all your on-page SEO
There is a step prior to writing your blog that you cannot leave last and this is the SEO of your post. We recommend thinking about SEO insights and then developing your content around that. This process will help you to know what aspects your user is interested in and then complement them with other more specific ones in which you are an expert; for example, something more related to the functions of your product or service.
Some of the aspects in which you should improve the SEO of your blog are the following:
meta description
Meta descriptions are the descriptions that follow the post title on Google search results pages. They provide searchers with a brief summary of the post before clicking on it.
They are usually between 150 and 160 characters long and start with a verb like “learn”, “read” or “discover”. While meta descriptions are no longer a determining factor in Google’s keyword ranking algorithm, they do give searchers an overview of what they’ll get by reading your post, which can help improve your clickthrough rate. in searches.
Page title and headers
Your post and page titles are the most important elements for on-page SEO. For this moment you can opt for a provisional title, which will help you naturally include interesting key words or phrases for the audience you are targeting.
If you’re a plumber, you might start with a working title about leaky faucets. Later, you could optimize your title with different provisional ideas; that is, different ways of approaching the subject to help you direct your writing. For example, you might decide to narrow your focus to something like “tools to fix leaky faucets” or “common causes of leaky faucets.” A working title is specific and will lay the foundation for your post so you can start writing.
Do you notice the evolution from the theme to the provisional title, and then to the final title? Even if the working title doesn’t end up being the final one, it provides enough information so that you can focus your post on a more specific topic, rather than a generic or overwhelming topic (more on that in a bit).
Remember that your title should contain keywords. Also, keep your headers short (preferably less than 65 characters) so they don’t get truncated in search engine results.
Anchor text (or anchor text)
The anchor text, or anchor text, is the word or words that link to another page, either on your site or on another website. Carefully select the keywords you want to link to from other pages on your site, as search engines consider this when ranking your page for certain keywords.
It is also important to check the pages you link to. Consider linking to pages that you want to rank well for that keyword. In the end, you could get a ranking on the first page of Google results, instead of the second, which is no small feat.
Mobile optimization
It is increasingly important to have a website that is responsive or designed for mobile technology. In addition to making sure that visitors to your website (including visitors to your blog) have the best possible experience, optimizing your technology for mobile devices will allow you to improve your website’s SEO.
Surely, you already have more than clear the importance of the mobile optimization of your website. From 2015 until the last updates of the Google algorithm in 2022, those sites that are not optimized for mobile devices are penalized.
Approximately 61% of organic visits to search engines are made via mobile phones. This makes it more than clear that mobile optimization is essential if you want your content to rank correctly for the search intentions you want to cover.
If you need help with on-page SEO, our free CMS has an SEO recommendation tool so you can improve both your overall site and your blog.
Organise your content
Sometimes posts can have an overwhelming amount of information for both the reader and the writer. The trick is to organize the information so that readers are not intimidated by the length or amount of content. You can organize the information in various ways: sections, lists, tips or whatever is most appropriate for you. But the post must be organized!
Let’s take a look at the « Guide on how to use Snapchat for your brand » post. There is a lot of content in this post, so we broke it down into different sections using the following headings: “How to set up your Snapchat account”, “How to use, send and view snaps”, and “How to use Snapchat for business”. The sections have been separated into subsections, which are more detailed and also make the content more dynamic.
To finish this step, all you need is to create a draft of your post. In this way, before you start writing, you will know what points you want to cover and what will be the best order to develop them.
Develop the content of your blog
The moment of truth has arrived: writing the content itself. We couldn’t forget about that, of course.
Now that you’ve covered the most important SEO points and the topic cluster you’re going to focus on, use the draft as a guide to make sure you detail all the points as needed. When writing about a topic you know, you can do a little more research to gather information, examples, and data to back up your points.
Don’t forget to provide proper attribution when incorporating external sources. For example, if you’re writing a digital marketing blog, you might want to incorporate some up-to-date , compelling marketing trend statistics to give more weight to what you say in your post.
If you find yourself having trouble linking sentences together, you’re not alone. Finding the way can be really challenging for many people. Fortunately, there are hundreds of blogging tools that you can take advantage of and improve your writing skills.
In the same way, you can take into account the essential characteristics of a blog so that, in addition to having good SEO optimization, it also has a better structure and the right tone for your target audience.
